Risk Aversion Coordination Simulation Model for Supply Chain

Facing the complex and changeful market environment, members of the enterprise in supply and demand network more consider seeking to build partnerships, with a specialization in a larger scope; effectively reduce all kinds of business cost of the enterprise, fully realized system scale effect. First discussed the basic characteristics of the network of supply and demand and enterprise, using the game theory analysis method and the least squares curve fitting of ideas, constructing a dynamic game model of the cooperation of supply and demand network enterprise dynamic evolution; And then analyzed the results of cooperative game, get the optimal expected revenue function and cooperation profit coefficient which is the important factor of enterprise dynamic cooperation choice to influence members of supply and demand network; Finally, considered a two layers of supply and demand system consisting of a risk averse retailer and risk aversion of the manufacturers, retailers to develop the optimal wholesale price, manufacturers to determine the optimal distribution, constructed based on revenue sharing costs shared network coordination model of supply and demand. Simulation results show that when the supply and demand system of risk aversion coefficient is higher than the risk aversion coefficient of manufacturers and retailers, the revenue sharing cost sharing contract system can be improved significantly, even perfect coordination.